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TREASURE is a ten-member boy group formed by YG Entertainment through the 2019 survival show "YG Treasure Box," debuting in August 2020. The group represented YG's first new boy group in years and carried high expectations as successors within the label that produced BIGBANG, WINNER, and iKON. Their debut single album "The First Step" series rolled out multiple catchy title tracks including "BOY" and "I LOVE YOU."

TREASURE has built a particularly strong fanbase in Japan and Southeast Asia, known as Treasure Makers (or Teumes). Their bright, youthful energy and catchy pop-oriented sound set them apart from YG's traditionally hip-hop-heavy image. With the release of albums like "The Second Step" and continued international promotions, TREASURE has grown into a major fourth-generation act. The group's variety content and charismatic personalities have also helped them cultivate a warm, approachable connection with fans.

출처: kpopping.com