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Kwon Hyuk-woo, better known by his stage name Loco, is a South Korean rapper. Loco first gained widespread recognition after winning the first season of Mnet's rap competition Show Me the Money in 2012. That same year, on September 4, he officially debuted with the single “See the Light.” His stage name is derived from the Spanish word 'Loco', which means 'crazy', and it reflects his passion for music and his expressive personality.

Shortly after his debut, Loco signed with AOMG, founded by Jay Park. He has frequently worked with artists like Gray, Jay Park, Hwasa, Crush among many others, cementing his status as one of the leading figures in the Korean hip-hop scene. His music explores themes of love, anxiety & introspection that has earned him respect for his authenticity.

After over a decade with AOMG, Loco ended his exclusive contract with the label in October 2024, marking his departure with the farewell single “SEE YOU”, expressing gratitude for the journey he had shared with the team. Loco went on to establish his own independent label, Locomotive and in July 2025 he released his third full-length album, SCRAPS under the new label.

On September 28, 2026 it was announced that Loco had joined duover, a record label founded by former AOMG labelmates GRAY, Code Kunst and Woo.

출처: kpopping.com